Growth Strategy for Mid-market Companies
← Growth Strategy for Mid-market Companies
The 7-Week Business Design Sprint for New Propositions
The Business Design Sprint validates a new proposition in seven weeks, with a weekly decision session, ending in a clear go or no-go based on a financial outlook and feasibility test. It follows a fixed sequence, baseline, market analysis, existing business model research, differentiation analysis, target group research, business model design, concept design, and financial outlook, so each stage is grounded in what the previous one actually found, rather than in assumption, before any meaningful capital moves.
Why seven weeks and not a longer, more thorough process
Seven weeks is deliberately short enough that a leadership team can commit to it without derailing the rest of the year, while still covering every stage properly rather than superficially. The discipline of a fixed weekly decision session is what keeps the sprint from quietly expanding into a months-long engagement.
What "go/no-go" actually means at the end
Not a soft recommendation, a specific, financially-grounded decision on whether to invest further, informed by a concrete concept design and financial outlook, not a general sense of enthusiasm about the idea. A no-go at week seven is a successful outcome if it prevents a much larger, later loss.
Why skipping stages is the most common way this goes wrong
Jumping from baseline straight to concept design, skipping differentiation and target group research, is the most common way a promising-looking concept turns out, expensively, to have a fatal flaw discovered too late. Each stage exists specifically to catch a different category of risk.
Growing in Revenue but Not in Value? You Don't Have a Strategy Problem, You Have a Choice Problem.
We help mid-market companies say no to enough opportunities that the yes ones actually get finished, and turn growth into enterprise value, not just turnover.
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